Charles & Colvard basically invented the consumer moissanite market — they held the original patents and their Forever One™ stones have real brand equity. So why does their solitaire cost $2,000+ while ours costs $149? Same gemstone species. Different math. Here's exactly where the money goes. (Prices checked July 2026 from each brand's site; verify current pricing before you buy.)
What Charles & Colvard Charges
Browsing their moissanite engagement ring collection today, prices run from about $1,759 up past $11,000, with most rings landing in the $2,000–$4,000 range. What you're buying: their branded Forever One moissanite set in solid 14k gold, from a company with decades of history in the stone.
What Stone Blvd Charges
Our engagement rings run $89–$699 — the 1.5ct Round Solitaire is $149, and a full 3ct bridal set with matching band is $249. What you're buying: D-color, VVS1-clarity moissanite — the same top grades — set in 925 sterling silver with rhodium or gold finishes, with a certificate of authenticity.
Where the 10× Difference Actually Comes From
Three places. Solid 14k gold versus sterling silver with plating — that's a real material difference worth a few hundred dollars, not a few thousand. Brand heritage — Forever One is a name, and names cost money. And retail structure — legacy jewelry margins versus direct pricing. What's not different: the optics. Moissanite is moissanite — same 2.65 refractive index, same fire, same 9.25 Mohs hardness, same pass on a diamond tester, whoever grows it.
Which Should You Buy?
Honest answer: if a solid-gold setting matters to you — heirloom intent, gold sensitivity, resale of the metal — Charles & Colvard's lane is legitimate, and you should also compare their price against local jewelers setting loose moissanite in gold. If what you want is the stone's fire on your hand without a four-figure receipt, the silver-set version delivers the identical look for about a tenth of the price — start with the best rings under $500. And if you're still deciding between moissanite and diamond entirely, read the honest comparison.
Price Comparison Questions
Is Charles & Colvard moissanite better quality than other moissanite?
Forever One is a well-regarded branded line, but graded moissanite is graded moissanite — a D-color, VVS1 stone has the same optics and hardness regardless of who grew it. The premium is mostly setting metal and brand.
Why is Stone Blvd moissanite so much cheaper?
Sterling silver settings instead of solid 14k gold, direct pricing instead of legacy retail margins, and no brand-heritage premium. The stones themselves carry the same D/VVS1 grades.
Is solid gold worth the extra cost for moissanite?
If you want an heirloom metal or have plating sensitivity, yes — solid gold is a real upgrade. If you're buying the look and fire of the stone, plated 925 silver delivers the same visual at a fraction of the price.
Do both pass a diamond tester?
Yes — all genuine moissanite passes a standard thermal diamond tester, regardless of brand or price.
